GMV Max asks whether you are ready to stop, not to start
Official documentation sets no minimum budget and no minimum creative volume. Timing therefore comes down to two pieces of preparation.
Advertising
When to turn GMV Max on, and what has to be established as fact before you do.
Free Product Seeding and FTC Disclosure: Brand Legal Obligations
Even when gifting cosmetics or fragrances to US creators with no obligation to post, the FTC requires clear disclosure of the material connection. Lack of a formal contract does not eliminate brand liability.
TikTok beauty audience age: beyond the teen-only assumption
Excluding TikTok from a US beauty launch based on an age image can feel efficient, but it leaves no evidence for how the product, price, and content should meet a buyer. Start with the buying context instead.
When a creator switch can pause your ad
GMV Max can automatically include creator videos in advertising, but that does not mean a brand can keep using a video indefinitely. A creator setting change or the end of a collaboration period can pause a live ad.