Operations

The costs that recur every month after onboarding, and the operating decisions that set their size.

01

A retainer alone will not tell you the total cost

Besides the retainer, platform fees, affiliate commission, logistics and media spend are each billed to a different party. Without checking who pays each item, the total changes.

02

TikTok Shop sample orders do not create an SPS

Sending products to creators does not itself build a Shop Performance Score. TikTok Shop says sample, gift, and fake orders are excluded from the completed-order minimum needed to create the score. Product seeding and seller-operation eligibility need separate plans.

03

New Seller Order Volume Limits: Shop Probation Requirements

When newly launched US TikTok Shop stores experience viral traffic, daily orders frequently cap at 50 units due to the mandatory Shop Probation Program. Sellers must understand tier requirements to lift Order Volume Limits.

04

US cosmetic registration is not a one-time task

US cosmetic facilities and product listings run on different clocks. Put the next renewal date and the deadline for changes on the calendar before treating registration as complete.

06

Operating between TikTok Shop SPS 3.0 and 3.5

TikTok Shop’s Shop Performance Score is not simply a health metric that gradually removes benefits. Below 3.0, active affiliate and campaign participation ends; returning to those programs requires a score of at least 3.5.

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